Online Marketing

Millions of people use the internet everyday and most of them are looking for your expertise or buying what you are selling. We provide a cost effective marketing solutions so that you can be at the very top of search engines all over the internet and maximise sales.

Whether you're looking to get your company on the web for the first time or are just looking to improve your current website, Axe Vale Web Design has the experience, knowledge and expertise to drive your site forward. Our services span the spectrum of web development an offer you a cost-effective way to gain maximum exposure.

Search Engine Optimisation (SEO)

Web users who visit any site do so because they focus their search using keywords that match or are similar to your products or services. The challenge is to compete with the escalating number of contenders with sites offering similar services or products as yours.

What is Search Engine Optimisation? (SEO)

Search engine optimization ( SEO ) as a subset of search engine marketing seeks to improve the number and quality of visitors to a web site from "natural" ("organic" or "algorithmic") search results. The quality of visitor traffic can be measured by how often a visitor using a specific keyword leads to a desired conversion action, such as making a purchase or requesting further information.

Search Engine Friendly URL's

301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It's not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it's the safest option. The code "301" is interpreted as "moved permanently".  

Link Building Strategies

In search engine optimization, "off page" factors have become more and more important as they relate to rankings. In particular, solid link popularity can literally make or break a site with the search engines.

Pay Per Click Traffic

With pay-per-click engines, you bid on keywords that describe your business, your products, or your target audience. Then, you're charged your bid price every time someone clicks on your ad, which is displayed when a searcher types in the keyword you've chosen into the search box at an engine. Whoever is willing to pay the most for the keyword or keyword phrase will be at the top of the rankings.

How to improve Pay Per Click results

When paid search is done correctly, it can deliver the best results for your advertising dollar. However, it can be quite challenging and requires careful selection of keywords and phrases, expert copywriting for ads and landing pages, and in-depth analysis and testing of results.

Would you like to know more about our Web Design services?
To discuss your requirements please feel free to call us on 07737 678 656 or complete the form on the contact page. We’ll call or email you straight back.